Authentic Experience

Authentic Portland Building

Authentic Product

Authentic art

http://www.falconmotorcycles.com/motorcycles.html

http://www.falconmotorcycles.com/motorcycles.html: "Falcon Motorcycles : Custom Vintage Triumph, Norton, Ariel, BSA & Vincent"

authentic Sticker

What is an Authentic Brand?

For me an authentic brand is a brand that holds true to its original morals and ideals. It doesn't necessarily need to be historical but it has to speak clearly and true to its niche market. I chose a brand that i wear, a brand that has been in the industry since the creation of skateboarding, it is classic and timeless within the skateboarding community. Vans creating classic shoes and classic style true to the roots of skateboarding. It not only creates great authentic footwear and apparel but caters to the community of skateboarding artists, music, and culture. It is more than a brand in that sense it is a community of skateboarding culture, which I think emphasizes its authenticity as a brand.